New Design Dashboard Turns Web Page Creation Into A "No-Brainer!

Here's Just a Small Fraction Of What You'll Discover in the Design Dashboard !

I'm going to reveal two programs that'll give you the same end result as programs you'd normally pay hundreds of dollars for, like Macromedia Dreamweaver or Photoshop CS.

Heck just Dreamweaver alone will cost you a couple hundred dollars and Photoshop CS comes in at a pricey $650 USD! Of course, if you already own either, you can EASILY adapt everything in the Dashboard with just a little modification.

In 2007 you will either break through the noise, or you and your sites will drown in the sea of sameness. Give the Design Dashboard just 20 minutes a day, and you can stand out like King Kong in a movie theater.

What's more, you won't spend a bundle or sweat bullets wading through huge manuals. There's no Photoshop CS. No Dreamweaver. No huge learning curve. No tidy design fees. No waiting forever for a designer. No wasted fees. No look-a-like designs. No templates that are made to look pretty, not sell. No mucking around with Rentacoder and Elance. Nobody flaking out on you.

It's called point-and-click web design. And it's destined to become the latest rage to hit Internet marketing. Why? Because you don't have to wade through dozens, hundreds or thousands of pages of information or sit through hundreds of hours of video. Instead, you just click the icons and follow the simple, easy steps.

If you're tired of trying to force your web page into templates that don't fit, or aren't made to sell, if you can't bear the thought of waiting forever for a designer to finish your graphics, if you're fed up with paying hundreds of dollars for graphics every time you launch a site, then here's what my new Web Design Dashboard will do for you:

Watch Design Dashboard Stickman video here :

Do you need to design:

* Web sites?
* Sales pages?
* Mini sites?
* Blog graphics?
* Affiliate pre-sell pages?
* Landing pages?

You point. You click. You follow the big blue numbers. What could be simpler?

It's A to Z. All step-by-step screen caps supported by videos where needed. It's a MASSIVE time saver and literally takes the pain out of the learning curve.

Here's what it does for you:

End Result:

a. Your own custom web site graphics that are a cut above

b. You will do your own header graphics faster than you may imagine

c. You will know how to do special effects like scanlines and handwritten notes

d. You will be able to trick out templates you buy or create your own

e. You save costs (No Photoshop CS or Dreamweaver needed)

f. You will get step-be-step instructions on ftp, getting your shopping cart up, hooking up your autoresponders, stick letters, fly ins, and every other detail we could think of.

g. Saves you the costs of design fees. At $150-$300 per header, just ONE and you've paid for this product.

h. Even if you still use a designer, there are times when you need it NOW, not later. You 100% can do it yourself and be surprised at how good a job you DID!

i. You can create your OWN templates just as good as many of 'em you buy -- and do it fast, once you learn the steps.

j. Most templates are NOT designed for "our type" of sites. So they're never quite right. You can do it yourself, get a better result AND save.

SHOULDN'T I OUTSOURCE?

I disagree with the "outsource everything" view. YES, you build a business. But in the beginning, there are times to outsource and times to do it yourself.

I did most everything myself early on. And as the money came in, I hired people to help out.

If you've got the bux to hire everything out, fine. But you STILL will end up waiting and waiting for designs when you could do it yourself in 10 to 30 minutes if you had a little basic knowledge.

Get Your Design Dashboard PDF Report For Free Here



In summary, here's what you get in the new Design Dashboard:

One: The Design Dashboard with the point-and-click Web Design system that turns creating your web site into a virtual no-brainer.

Two: Five bonuses that make designing your web site faster, simpler and easier than ever before.

Three: You get step-by-step instructions on 36 different web design or web site launch specifics, all including visual "step one do this, step two do that" screen captures and videos.

Other products on web design are all videos, but the Design Dashboard relies mostly on step-by step-numbers with screen caps because we find they are a lot faster and easier to follow.

Of course for key things like saving the graphic header and creating custom gradients, we did support them with videos. But the product isn't video heavy so there's not a lot of "rewinding" or "pausing" while you try to catch up. You can stay right on track every step of the way with the written text and screen captures.

Four: The main thing is you follow the steps, you will get your site designed with graphics, text and images. It's inevitable! Just follow step 1.1, and do what you see on the page. Then go to step 1.2, 1.3 and so on. As you go through the steps, right in front of your eyes you'll see your web site coming to life!

What you end up with is a snazzy looking graphic header with your sales letter, custom guarantee, order buttons and so forth, all uploaded to your server and ready to drive traffic to.

Five: The associate program pays out 70% commission. Make 2 sales and your copy of the Web Design Dashboard is virtually free. Plus - you can earn up to 100% commission!

Anyway, check it out: Design Dashboard

How to Build Authority Sites that CAPITALIZE!

The Secrets to Creating an Authority Site

What you are reading now is the brain-baby from a select group of content publishers who have been hard at work for several years helping other content publishers succeed and flourish in their online businesses.

Recently, the focus has been shifting from building content sites to building authority sites. Years of internet marketing experience have taught us two types of websites exist.

The first type is a mini-site. A site built and designed for the sole purpose of generating an immediate action from the visitor most likely a sale.
The second type is a content site. A site built and designed to capture organic search engine traffic and generate revenue through the use of contextual ads or affiliate programs.

With the recent change in Google Adwords Landing Page Quality Guidelines mini-sites are slowly facing their demise. Google now requires landing pages to provide the visitor a considerable of content for the advertiser’s advertisement to be shown. Taken directly from the Adwords Landing Page and Site Quality Guidelines: The passage that states, “Try to provide information without requiring users to register. Or, provide a preview of what users will get by registering ” means the beginning of the end for squeeze pages.

 Link to the page on your site that provides the most useful and accurate information about the product or service in your ad.
 Ensure that your landing page is relevant to your keywords a nd your ad text.
 Distinguish sponsored links from the rest of your site content.
 Try to provide information without requiring users to register. Or, provide a preview of what users will get by registering.
 In general, build pages that provide substantia l and useful information to the end-user. If your ad does link to a page consisting of mostly ads or general search results (such as a directory or catalog page), provide additional information beyond what the user may have seen in your ad or on the page prior to clicking on your ad.
 You should have unique content (should not be similar or nearly identical in appearance to another site). For more information, see our affiliate guidelines.
Source: http://adwords.google.com/select/siteguidelines.html

Now we know where mini-sites are headed. Let’s find out about content sites.
Google’s webmaster guidelines are a bit less specific than the Adwords Landing Page Guidelines, but the typical indicators and pointed vocabulary are present.

Here are a few bullet points taken directly from Google’s webmaster guidelines: Four points have been highlighted in the passage above:
1. Another useful test is to ask, "Does this help my users? Would I do this if search engines didn't exist?" — We’ll take it one step further and ask another question. How many of your Adsense sites have been designed with the visitor in mind?
2. Don't participate in link schemes designed to increase your site's ranking or PageRank. — This statement means the days of buying and trading links are coming to an end. It’s a matter of time before link trading companies are out of business.
 Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you'd feel comfortable explaining what you've done to a website that competes with you. Another useful test is to ask, "Does this help my users? Would I do this if search engines didn't exist?"
 Don't participate in link schemes designed to increase your site's ranking or PageRank. In particular, avoid links to web spammers or "bad neighborhoods" on the web, as your own ranking may be affected adversely by those links.
 Avoid "doorway" pages created just for search engines or other "cookie cutter" approaches such as affiliate programs with little or no original content.
 If your site participates in an affil iate program, make sure that your site adds value. Provide unique and relevant content that gives users a reason to visit your site first.
Source: http://www.google.com/support/webmasters/

3. Created just for search engines. — This statement roughly translates to “the end of keyword-named pages”.
4. If your site participates in an affiliate program, make sure that your site adds value. Provide unique and relevant content that gives users a reason to visit your site first. — According to this statement Google is on the witch -hunt for so-called “affiliate sites”.

We now know what will come of your Adsense (or content) sites. Google is constantly looking for webmasters who get the upper hand on them or take shortcuts. Throughout the passages quoted above two underlying themes exist. Content and visitor experience.

The question must be asked. What do 99.9% of authority sites provide? An incredible amount of content and a superb visitor experience. Google wants you to succeed and make money with Adsense and they want you to spend money with Adwords, but you have to play by the rules.



As Web 2.0 becomes less of just a buzzword and more of a reality, the types of sites webmasters need to publish will increasingly become more important. In other words, mini-sites are slowly dying and cookie-cutter article sites are on the way out as well. Web surfers will become more value-focused and web companies will become larger.

Over the next few years expect larger conglomerates to be buying up profitable websites in their chosen markets. Expect smaller sites to either be bought or driven out of business. My intention is not to scare you, but this outcome is inevitable.

Large businesses have always taken two approaches to their desired markets. They either buy their competition or they push them out of business. You want to be prepared when this trend begins on the Internet.

Being a webmaster and online marketer, you should be preparing for one of two scenarios. To position yourself for a buyout to a larger company or to become the larger company that dominates your chosen market.

Whichever route you choose is entirely up to you, but I would suggest that it would be in your best interest to begin focusing on authority sites. You can either start building them or turning your current sites into them. Whatever your approach may be, I assure you it will help you sleep better at night.

What Is the Definition of an Authority Site?

A fairly comprehensible authority site definition was put forward by Jason Dowdell of Global Promoter. Jason defined it this way: "...Authority sites are sites that have been linked to and referenced on other web sites covering the same subject matter and they also will have hundreds if not thousands of pages covering that subject matter and nearly every facet of it...."

That definition is one man’s opinion, albeit a good one, but let us go directly to the source. Many search engine optimization and search engine marketing experts believe Google has derived their primary algorithm from a document titled, "Hilltop: A Search Engine based on Expert Documents."

The PageRank formula as we know it today was derived from this paper, and the authors, Bharat and Mihaila, define an authority site in the text below:

"We believe a page is an authority on the query topic if and only if some of the best experts on the query topic point to it. Of course in practice some expert pages may be experts on a broader or related topic. If so, only a subset of the hyperlinks on the expert page may be relevant."

"In such cases the links being considered have to be carefully chosen to ensure that their qualifying text matches the query. By combining relevant out-links from many experts on the query topic we can find the pages that are most highly regarded by the community of pages related to the query topic. This is the basis of the high relevance that our algorithm delivers."

What we have reprinted above is the foundation of the PageRank system and the determination for deciding which sites will be authorities. I highly recommend you read and re-read the full document until you understand every aspect of it.

What Are the Components of an Authority Site?

Allow me to present you with a diagram at: Content Desk Guide that dissects your typical authority site. As you can tell from the diagram, a considerable number of components and systems must be in place for the authority site to function profitably and reap the benefits of the "Authority Site Formula."

The Authority Site Formula = Visitor Optimization (VO) + Content Optimization (CO) * Creative Marketing (CM)

A simple question must be asked. What do 99.9% of authority sites provide? In a sentence, an incredible amount of original content and a superb visitor experience. The search engines want you to succeed and they want you to make money, but you have to play by their rules. In the future, focus your efforts on visitor optimization and content optimization instead of search engine optimization.

What Is the Anatomy of an Authority Site?

About.com is the definition and was the original authority site. Their site has a generic domain name and hundreds of subdomains on different topics.

Your authority site should take the same approach, but not on such a general level. If you launch an authority site, it should be geared towards a well-defined and large market. After you launch the site and generate some traffic, you should create subdomains that cover specific areas inside that larger market.

For example, Diabetic-Resources.Com is not an active site; but if it were, then a typical authority site setup would be something like:

http://supplies.diabetic-resoures.com

http://diet.diabetic-resources.com

http://insurance.diabetic-resources.com

http://symptoms.diabetic-resources.com

http://treatment.diabetic-resources.com

Using this approach, you are able to target your general market while generating more targeted traffic pertaining to related sub-markets.

As a rule of thumb, the index pages on your domains and subdomains should be more focused on content, but the article and commentary pages should be more focused on advertising. Just do not ever lose sight of the most important aspect of your site, which is visitor experience otherwise known as visitor optimization.

What Does It Take to Create an Authority Site?

You want to create a site that generates thousands of visitors a day mainly through the major search engines, and would ultimately be the one-stop source for information in that particular market.

Your site must employ three traits to become an authority site. Let’s discuss all three necessary aspects:

Dynamic: You should have as many RSS feeds as you can muster to incorporate throughout your site. Your visitors need to be able to receive RSS feeds for any keyword, category or archive as well as create their own. One feed is no longer enough to satisfy your visitors.

Interactive: You should be engaging the minds of your visitors at all times using surveys, commenting and feedback. Make these features easy for your visitors and your site will grow exponentially. Why? Because they feel like you actually care about them. Interaction is a powerful tool and creates a sense of community on your site.

Consistent: You should post to your blog often, and you should always provide quality and original content. That doesn't mean you need to produce 800-word articles three times a week. Your goal should be to become a news master. You need to be an "...authority..." on the news happening in your niche.

If you follow the steps and guidelines listed above, then you will be on your way to being the owner of an authority site.



There are far more people in the world with good ideas for sites and products than there are people who understand how to best build and optimize those sites.

Online, most people glaze over when the geeks start talking about RSS, syndication technology, autodiscovery, feeds, plugins, search engine algorithms, Google updates, meta tags, html, shtml, php, java, flash and the hundreds of other components of a successful publishing system.

They simply want to know that the platform they are publishing on works better than anything else for their purposes. The biggest gift anyone could give the average website owner would be the gift of taking all the technical barriers down and putting them on equal footing with established competitors.

People want a system where they "just add content." They want to post and rank. They don't want to install anything, program anything, optimize anything, or pay high fees to have those things done for them outside their hosting company.

People want a marketing system that is also optimized. Lead generation, followup, community building and everything else that goes with an optimized on-site marketing system should be plug and play.

Jack Humphrey is a full-time professional web marketing consultant, authority site builder, the author of Power Linking,Owner of Content Propulsion Lab Membership Site and the managing partner of Content Desk Inc.

The new game of creating authority sites

Content Desk has developed an authority site publishing system that performs magic with search engines and leaves publishers free to build high traffic, professional content sites without knowing a thing about the complex software driving it.

In essence, you are being given the tools and the system to build a publishing empire. The benefits of this system are truly remarkable.

Weekly Coaching - Access to weekly coaching calls from a team of experts who know how to build authority sites from the ground up. Your professional team of trainers include publicity experts, content strategists and the leading experts in research, publishing and marketing in the new game of monetizing online content.

Complete SEO Optimized Publishing Platform - A "Visitor Optimized" publishing platform with built-in "Organic Marketing" components that allow you to simply post and rank!

Training And Guidance - Easy-to-follow training and guidance from our growing library of training videos and webinar archives.

All Software, Custom Themes and Proprietary Plugins Included - All the tools included so that you don't have to buy or upgrade to anything else in order to succeed with an authority site of your own.

Hand-Built, Custom Authority Sites Setup For You - The ability to have a new site built for you (software installed and basic design done for you) each month. That's up to 12 sites per year that you can host on our system without touching complex installations, scripts, software, or deal with any confusing hosting management issues.

Proven Traffic Strategies - The power to achieve incredibly high traffic sites through long tail and short tail search engine marketing.

What Content Desk has built for their members is really quite staggering. If you tried to build this platform yourself, it would cost you thousands of dollars and hours of time.

What they are giving you is the system, the tools and the step-by-step training to succeed in authority site publishing.

Read about it here And Learn How To Get Authority Sites Built For You While Getting The Hand-Holding Personal Attention You Deserve.

The RPM Institute Associate Program presented by Content Desk is one of the most lucrative Associate Programs available online. Signing up is free and your membership has many benefits.

If you want to promote a product with literally no competition, this would be that program. They have two membership levels for you to promote:

Membership Level - Sale Price - Your Commission
RPM Lite - $97 Monthly - $20 Monthly
RPM Unlimited - $197 Monthly - $49 Monthly

You get paid as long as the member you referred stays active. So, if you are a current RPM Institute member it's in your best interest to help train and motivate your referrals.

Content Desk has a popular 24 page guide for affiliates to use when referring people to the RPM Institute. The guide is designed to educate potential members on the RPM Institute philosophies and the process of building authority sites. You can give it away on your site or offer it as a bonus for signing for your email list. Download the Authority Site Guide Here

A Successful eCommerce Website

So you want to succeed at eCommerce? Welcome to a very large group. First off, let’s be clear that there are a lot of ways to do business on the internet - and a lot of ways to both make and lose money. No way can I cover all of them in a few fairly short articles.

This article is going to assume that you have some of the fundamentals, that you understand the language and that you are serious. I’m not going to tell you how to set up a web site or get a decent hosting account. We’re a bit beyond those basics. The basics here have to do with factors which will influence the success (or failure) and the degree of success an eCommerce web site experiences.

First and foremost, you need to provide value for your customers. Absurd as it seems to have to repeat that, a lot of so-called eCommerce sites provide no or very little value for their visitors. Pretending to offer value is not the same thing as providing value. Promoting miserably written, hackneyed, cloned ebooks filled with questionably useful and/or outdated content doesn’t make for a high value site. Sure you can make some money. Once. And you’ll likely have a high refund rate. Essentially you'd be taking advantage of the inexperience of your customers and abusing their willingness to trust you. Not a good path to a long-term business with steady repeat customers.

Value on the net is not very different from any kind of off-line retail sales -- a quality product line that will attract potential customers and a competitive price that will lead to purchases. An honest, quality product that will meet the expectations you’ve created in your buyers. Hyped junk won’t do it.

Next, you’ve got to have a smooth, user-friendly, easy to follow process all the way to your thank you page. The simpler, cleaner and clearer you can make the process, the better. Where it makes sense you can augment this user-responsive site profile by adding live-response chat.

If you do use call-in or live chat, it’s imperative that your operators be well-trained, understand your products and your system and BE customer friendly. This can be a difficult job if you outsource. The less expensive out-source alternatives can be a bad investment. You’ll need to check very carefully and be certain the operators do actually speak and understand the primary languages(s) of your targeted customer group. You’ll need to provide extensive background information and highly flexible, well-written scripts. You should also collect customer evaluations of these services - separately, and carefully monitor your results to be sure you are getting a decent return on the investment.

You need to have an attractive website. Some can do well with an ugly site, but, in that case, you need to really understand what you're doing and why it might work. The ugly site tactic is not for the inexperienced and very few individuals truly have the grasp of marketing and customer psychology that can lead to a successful "ugly" site.

To provide a pleasant experience, you need to be careful in what you use - colors, text-size, graphics, animation and white space can add value to your site or turn it into a user nightmare. Test your site with people who will tell you the truth. Just because you love it doesn't mean anyone else will. In general, aiming for a professional appearing site is your best option.

Wherever you can, provide incentives for customers to buy and to return. The return factor is a critical piece of a long-term strategy for success. Anyone who buys is your best possible future customer. Keep them, track them, make them special offers. Use coupons, discounts, special deals, customer-only offers and back end sales. Your customer base is your gold mine. They have at least some faith in you, enough to have purchased. Do your utmost to never damage that faith and treat them with the care they deserve.

Now I will discuss factors such as personalization, security and assisting your staff in dealing consistently with customers customer support.

Succeeding with an eCommerce website is a dream for many these days. It can be done no matter how difficult it may sometimes seem. this series covers some of the basic success factors - things you must consider in creating, implementing, managing and developing a quality eCommerce web site. There are a multitude of ways to do business on the internet - and a lot of ways to both make and lose money. Primarily these articles focus on eCommerce sites intended to sell products of various kinds, Not every factor will apply to every site, but since a major failing of many internet entrepreneurs involves the lack of multiple income streams, you should carefully consider all factors and apply them as needed in developing alternate revenue streams.

On examining your eCommerce web site, think carefully about how you can provide personal attention to each visitor. The idea here is personalization through which each visitor, if they wish, can develop a unique experience of your site.

Provide options through which the user can alter layout, colors, etc. Give customers the capability to create their own personal pages on your site. Perhaps offer a simple and easy to provide service to registered customers, such as free email accounts.

As well as building loyalty and stickiness, such features also build your customer database. Scripts are also available which will allow on-the-spot personalization based on responses to a series of questions. You can also use this kind of script to focus your sales message more tightly to the user's expressed interests.

Free services which can be provided on autopilot can be a virtually endless source of targeted customers. Everything from free email to blog hosting, opt-in list building to free advertising forums, all operate on the same principle as building a list through a newszine, white papers, free ebooks or whatever. In return for registration, e.g. name and confirmed email, you provide a service. Careful structuring can allow you to collect significant marketing information on your registered users which would allow well-targeted marketing campaigns.

Never lose track of a customer. Maintaining a database of customers with any of their prior purchases, interests, and so on, allows you to provide personalized purchase suggestions and special offers. The life-long value of a happy customer may be difficult to estimate accurately, but it’s far easier to sell to existing customers than to be continuously forced to acquire new ones.

Even if you only have a single product now, you have to eventually expand your product line(s). Don’t throw a buyer away. Stay in touch, offer information, occasionally recommend a high quality product you use and value. Build trust through value and quality.

To further expand the human dimension, you can add forums and chat rooms. Provide a variety of means to acquire visitor input. On site surveys and questionnaires, email surveys and opinion polls can not only increase your customers' sense of being in contact with real people who value their opinions and ideas, but also provide exceptionally useful information for refining your marketing and sales tactics. Loyalty programs and affinity networks can also help.

This is a lot like beating a real dead horse, but... Reliability and security are crucial. If your eCommerce site is big enough and busy enough, multiple parallel servers, redundant hardware, use of fail-safe technology, fast technical support service, high quality encryption, valid certificates, high quality payment processors and excellent firewalls will all allow you to ensure your customers that their data is safe, their orders are handled properly and nobody's getting their credit information that shouldn't.

Right now you may not need (or want to pay for) parallel servers, redundant hardware and fail-over technology, don’t ignore the rest. You depend on your ecommerce hosting provider to keep your business running. So think carefully and do some serious research. Overloaded servers, lack of redundant network connections, slow technical support, poor backup procedures can create a nightmare situation for both you and your customers

As this part’s final idea to consider: smooth out your customer contact and support procedures. If multiple staff might come into contact with your customers (chat, phone or email) , providing all of them with the same (and useful) information about the customer, prior orders, any previous or current problems and so forth, can avoid a lot of potential frustration - and lost orders or, worse, a customer lost forever.

It can be incredibly irritating to have to tell the same story over and over, getting bounced from one person to another when no information ever seems to have been recorded. While it may cut down on repeat complaints, that’s usually because the customer is gone forever. Construct your systems so that no information is lost and so that the data needed to be responsive and helpful is instantly available. You may want to restrict some information which customers may not feel comfortable about everyone knowing.

Doing these things right can add significant credibility and usability to your online business, as well as build a loyal customer base which actually enjoys dealing with your eCommerce business. And that's a winning situation for everyone.

Contracting the computer bug in the early 80's (yes, pre-www) and never cured, Richard, a PhD Clinical Paychologist, now writes on eCommerce, RSS and Niche marketing at http://www.Building-eCommerce-Websites.com